Fabula Branding developed a laconic modern-looking package design based on the turquoise background color that is unusual for this product category. Thanks to this approach the product received a memorable image that made it stand out on the shelf.
The image of a cup is shown from the same perspective as on the packages of other Barista products, preserving the recognizability of the brand. The composition looks balanced thanks to a spoon and coffee beans. Together, these images invoke pleasant associations with brewing a flavorful drink. The solution is visually clean which helps form a brand wall on the shelf.