Belaruski Plambir

Updating the packaging and development of an animated video for a brand of ice cream made of natural milk.
Brief

Belaruski Plambir — ice cream made from natural milk, which has earned recognition in the Russian market. Brand packaging needed to be rethought — it was essential to ensure the unity of style, while maintaining brand recognition.

Belaruski Plambir
Belaruski Plambir
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Decision

Fabula Branding combined the positions using a red and white palette for all SKUs. Also visually lightened the existing design solution by accentuating the brand zone. Taste adjustment was performed with a mouth-watering food zone — shot by the agency’s in-house photographer.

The project also includes a lively animated video, which can be found using the QR code on the packaging and on the social media of the Belaruski Plambir brand. It is a short story that simply and concisely conveys the main advantage of the brand — the products are made from whole milk.


Logo Package design
Belaruski Plambir
Belaruski Plambir
Belaruski Plambir
Belaruski Plambir
Belaruski Plambir
Belaruski Plambir
Belaruski Plambir
Belaruski Plambir
Belaruski Plambir
Belaruski Plambir
Let's talk about the strengths and weaknesses of your brand