John Cook

A fun decision centered on a brand character with its own unique story.
Brief
Development for cheese puffs packaging.
John Cook
John Cook
John Cook
John Cook
Decision

John Cook the traveler, a "namesake" of the well-known seaman James Cook has made lots of fantastic discoveries together with new corn curls.

His route of adventure is reflected on the pictorial map of mysterious islands, which is filled with amusing details and characters, funny place names and phrases styled on slang and capable of becoming new memes within youth community. We have invented a new cheerful story of wanderings, made it the basis of the trademark, and told it on the funny packing.
Logo Naming Package design
John Cook