Wellness is a movement to achieve not just health and beauty but harmony in its highest sense. Evolution is a natural desire to improve; a path of sequence and "soft" changes to lead to an ideal image, but never to be stopped. Both concepts are united in one name - Evelnes.
The evolution of the form. Evolution is the development, changes are made for the better and higher level of existence. This important origin, established in the name creating, has become an important part of the meaning of the slogan, maintaining and continuing assigned communication.
Strict enough, the classic logo has both needed femininity and graceful form, accomplishing this not only by extended letter N with the curved "waves" that resembles the outline of a female figure but also thanks to the harmonious combination of thin, yet thick, and confident font lines.