EZK

To develop a design system for the products of EZK TM.
Brief
The customer approached Fabula Branding with two trademarks: EZK. Cook at home! focused on mustard and ketchup and Provansal EZK that produced mayonnaise. Both had already formed a loyal audience, and on the next marketing stage they had to be united under the same umbrella brand. This process required a new adaptive design system for all types of packages (stand-up pouches, cups, tubes, etc).
EZK
EZK
EZK
EZK
EZK
Decision

The customer approached Fabula Branding with two trademarks: EZK. Cook at home! focused on mustard and ketchup and Provansal EZK that produced mayonnaise. Both had already formed a loyal audience, and on the next marketing stage they had to be united under the same umbrella brand. This process required a new adaptive design system for all types of packages (stand-up pouches, cups, tubes, etc).

EZK
EZK
EZK
EZK
EZK