EZK
To develop a design system for the products of EZK TM.
Brief
The customer approached Fabula Branding with two trademarks: “EZK. Cook at home!” focused on mustard and ketchup and “Provansal EZK” that produced mayonnaise. Both had already formed a loyal audience, and on the next marketing stage they had to be united under the same umbrella brand. This process required a new adaptive design system for all types of packages (stand-up pouches, cups, tubes, etc).
Decision
The customer approached Fabula Branding with two trademarks: “EZK. Cook at home!” focused on mustard and ketchup and “Provansal EZK” that produced mayonnaise. Both had already formed a loyal audience, and on the next marketing stage they had to be united under the same umbrella brand. This process required a new adaptive design system for all types of packages (stand-up pouches, cups, tubes, etc).
