Fry's

A Bar Sign with Contrasting Colours: a Design Solution for FRYS Potato Chips by Fabula Branding
Brief
FRYS, a trademark of potato chips and salted sticks, needed an updated package and logo. Fabula Branding was asked to develop a solution that would indicate the premium quality of the products and meet the expectations of the core TA.
Fry's
Fry's
Fry's
Decision

FRYS, a trademark of potato chips and salted sticks, needed an updated package and logo. Fabula Branding was asked to develop a solution that would indicate the premium quality of the products and meet the expectations of the core TA.


FRYS, a trademark of potato chips and salted sticks, needed an updated package and logo. Fabula Branding was asked to develop a solution that would indicate the premium quality of the products and meet the expectations of the core TA.



Logo Package design
Fry's
Fry's