Indigo Lubricants

Clear zoning, color palette, and stylish gradient that differentiates the products within the line.

Brief

Indigo, a brand of contraceptives that received a bronze award at Pentawards 2018 for its package design, continues to evolve. In 2020, Farmin (the owner of the brand) launched a line of lubricants and decided to implement a design solution that had been developed by Fabula Branding in advance.

Indigo Lubricants
Indigo Lubricants
Decision

When working on the design solution, Fabula Branding paid special attention to the form factor of the package. Eventually, the designers chose a small and functional bottle that allowed them to preserve brand identifiers: clear zoning, color palette, and stylish gradient that differentiates the products within the line.

Indigo Lubricants
Indigo Lubricants
Indigo Lubricants
Indigo Lubricants
Indigo Lubricants
Indigo Lubricants