Karlov Dvor ( )

Packed in an envelope and branded with a heraldic logo: a design solution for Karlov Dvor cheeses.
Brief
Karlov Dvor (Karls Court) is a Russian trademark of cheeses manufactured according to European recipes. Its old package looked outdated and failed to make the products visible on the shelf. The team of Fabula Branding was asked to develop a design solution that would communicate the advantages of the products and support the brands positioning as affordable luxury.
Karlov Dvor ( )
Karlov Dvor ( )
Karlov Dvor ( )
Karlov Dvor ( )
Karlov Dvor ( )
Decision

The package showcases each product as a souvenir from Europe sent in an elegant envelope. This idea is supported by printed plates stylized as stamps and a wax seal, as well as images of European architecture.

A traditional emblem logo that has already become a heraldic symbol of the trademark expresses the idea of affordable luxury. It is also emphasized by elegant lettering and gold and silver graphic elements. Selected printed elements are lacquered which makes the package pleasant to the touch.
Logo Package design
Karlov Dvor ( )
Karlov Dvor ( )