Khozyayushka

Clean design and easy communications: an updated logo and package design for a trademark of home care products
Brief
Khozyayushka (Housewife) manufactures a wide range of home care products and is well-known among consumers. However, its logo and design were outdated and needed a dramatic change.
The brand needed a new logo, concept design, and package design.
Khozyayushka
Khozyayushka
Khozyayushka
Decision

The logo is a typographic block with soft-line lettering that was developed individually for Khozyayushka. The block is compact enough to fit a round logo plate while remaining easy to read

The design concept is based on the bright signal yellow colour that helps differentiate brand products on the shelf. The second style-forming element is a logo zone with its contrasting light-blue graphic element. The colour is associated with water, tidying up, and cleanness and is an indicator of the product category.

A simple and clean design solution is brightened up by additional elements: individual USP and information zones that help differentiate product lines within the trademark. Home care products are marked with infographics, and household chemicals have photo style on their packages.

In total, Fabula Branding developed package design for over 45 SKUs in the trademark.



Logo Package design
Khozyayushka