Krasny Pischevik. Kozinak

Atypical for the category color, food window.
Brief
Fabula Branding designed honey nut bar packaging for "Red Pischevik", the oldest confectionery manufacturer in Belarus. Healthy snack, made with only natural ingredients, was first launched with individual packaging in 2016.
Krasny Pischevik. Kozinak
Krasny Pischevik. Kozinak
Krasny Pischevik. Kozinak
Krasny Pischevik. Kozinak
Decision

As requested by the client, the design had to be in harmony with the new companys retro style logo and have an emotional element. Black was chosen as a main color, even though it is not common for this product category where bright colors like red, yellow and brown colors, dominate shelves. All inscriptions are executed with the same font and style as companys new brand signage, while bright lively colors on the package seals bring emotions and work to make the product memorable in its category and among the competitors.

Krasny Pischevik. Kozinak
Krasny Pischevik. Kozinak
Krasny Pischevik. Kozinak
Krasny Pischevik. Kozinak
Krasny Pischevik. Kozinak