Krinitsa Export ( рын≥ца Ёкспартнае)

A design solution to support product status: a new label for the Export beer by Krinitsa.
Brief
In 2014 Krinitsa improved the recipe of its Export beer and felt a need to redesign its label.
The new design had to distinguish Export among other beers of the updated line while preserving its recognizability and keeping the standard mold intact. It also had to showcase Export as the representative of the brand in foreign markets that creates a positive image of Krinitsa and adds to its reputation. Therefore, special attention had to be paid to the qualities and advantages of the product
Krinitsa Export ( рын≥ца Ёкспартнае)
Krinitsa Export ( рын≥ца Ёкспартнае)
Krinitsa Export ( рын≥ца Ёкспартнае)
Decision

The new design had to distinguish Export among other beers of the updated line while preserving its recognizability and keeping the standard mold intact. It also had to showcase Export as the representative of the brand in foreign markets that creates a positive image of Krinitsa and adds to its reputation. Therefore, special attention had to be paid to the qualities and advantages of the product

The high status of the product is supported by the colour palette: white, black, golden, and red. Heraldic elements, such as a silver hop pattern and a band with the name of the beer variety, add to the premium feel of the package. A traditional coat of arms on the manufacturerТs logo was updated, and the images of medals showing different awards were grouped differently.

The collar label also underwent major changes. The logo was oriented vertically to give the bottle a modern look, make the name of the brand easier to read, and help distinguish the product on the shelf.

In general, the new solution offers a sharp updated image based on a recognizable traditional design, thus emphasizing the special status of Krinitsa Export and making it visible on the shelf.

*All texts and images above are provided solely to illustrate and promote the services of Fabula Branding and are not intended to advertise the products mentioned in them.



Package design
Krinitsa Export ( рын≥ца Ёкспартнае)