Lefirelle

Gentle and airy French sounding name, delicate type style, graceful and gala forms.
Brief
Commercial development of marshmallow products.
Lefirelle
Lefirelle
Lefirelle
Lefirelle
Lefirelle
Decision

Gentle and airy French sounding name perfectly meets the features of the product. Due to the fact that this is one of the few sweets having virtually no impact on figure, the product is generally targeted toward female audience. So, the logo keeps up to the brand communication and further develops it: delicate type style, graceful and gala forms set the consumer towards a completely different perception of a product known since childhood.

And a stylish pattern reminds of a genuine à la française decor style where French stripped awnings make the basis of the concept.
Analytics Slogan Logo Positioning Naming Package design
Lefirelle