Mi-Shu! Desserts (Ìè-Øó!)
The task was solved by introducing a memorable name and a trademark mascot. We suggested blue as a corporate colour of Mi-Shu, which helped us create a brand wall on the shelf. Product differentiation within the line was achieved thanks to an attractive food zone. As a result, when the company launched new Mi-Shu! positions (sweet curd desserts and custards) in the market, the customers accepted them favourably.