Mi-Shu! Desserts (-!)

Implementing a design system for Mi-Shu!: a brand mascot and a bright food zone
Brief
In early 2018 Fabula Branding re-designed the package of sweet curd bars by Polotsk Dairy Plant. By that time the product had already been well-known for its high quality but lacked a strategic design solution to promote the brand further.
Mi-Shu! Desserts (-!)
Mi-Shu! Desserts (-!)
Mi-Shu! Desserts (-!)
Mi-Shu! Desserts (-!)
Mi-Shu! Desserts (-!)
Decision

The task was solved by introducing a memorable name and a trademark mascot. We suggested blue as a corporate colour of Mi-Shu, which helped us create a brand wall on the shelf. Product differentiation within the line was achieved thanks to an attractive food zone. As a result, when the company launched new Mi-Shu! positions (sweet curd desserts and custards) in the market, the customers accepted them favourably.

Mi-Shu! Desserts (-!)
Mi-Shu! Desserts (-!)