Mi-Shu
Friendly brand character and bright name, giving the opportunity to expand the line.
Brief
At the request of Polotsk Dairy Factory, Fabula Branding redesigned its chocolate-glazed curd bars. The beloved dessert got not only a new packaging, but also a catchy name.
At first the customer expected only the package to change, but the team of the agency understood that wouldn’t be enough. To make a complete impression, the brand lacked an obvious detail — an interesting name. In their comments the customers mainly used descriptive phrases: “a panda bar”, “panda”, etc. Therefore, the familiar brand character had to appear both in the design and the name.
Decision
The new name Mi-Shu is kind, rhythmical, and bright. It embodies both the image of a cute panda and the emotions of the product itself. Moreover, the name allows the manufacturer to broaden the range and to produce
