Mi-Shu
Friendly brand character and bright name, giving the opportunity to expand the line.

Brief
At the request of Polotsk Dairy Factory, Fabula Branding redesigned its chocolate-glazed curd bars. The beloved dessert got not only a new packaging, but also a catchy name.
At first the customer expected only the package to change, but the team of the agency understood that wouldn’t be enough. To make a complete impression, the brand lacked an obvious detail — an interesting name. In their comments the customers mainly used descriptive phrases: “a panda bar”, “panda”, etc. Therefore, the familiar brand character had to appear both in the design and the name.





Let's talk about the strengths and weaknesses of your brand
Decision
The new name Mi-Shu is kind, rhythmical, and bright. It embodies both the image of a cute panda and the emotions of the product itself. Moreover, the name allows the manufacturer to broaden the range and to produce


Let's talk about the strengths and weaknesses of your brand