Mi-Shu

Friendly brand character and bright name, giving the opportunity to expand the line.
Brief
At the request of Polotsk Dairy Factory, Fabula Branding redesigned its chocolate-glazed curd bars. The beloved dessert got not only a new packaging, but also a catchy name.
At first the customer expected only the package to change, but the team of the agency understood that wouldnt be enough. To make a complete impression, the brand lacked an obvious detail an interesting name. In their comments the customers mainly used descriptive phrases: a panda bar, panda, etc. Therefore, the familiar brand character had to appear both in the design and the name.
Mi-Shu
Mi-Shu
Mi-Shu
Mi-Shu
Mi-Shu
Decision

The new name Mi-Shu is kind, rhythmical, and bright. It embodies both the image of a cute panda and the emotions of the product itself. Moreover, the name allows the manufacturer to broaden the range and to produce

Mi-Shu
Mi-Shu