Ochen! (Очень!)

Cheerful graphics and an unusual approach to design: packages for nuts, dried fruit, and preserves
Brief
Package design for nuts, dried fruit, and preserves sold under the private label Ochen! (Very!) showed an unusual concept approach by Fabula Branding.
Ochen! (Очень!)
Ochen! (Очень!)
Ochen! (Очень!)
Ochen! (Очень!)
Ochen! (Очень!)
Decision

The design of the pomegranate juice package with its elegant clean style and emphasis on the beautiful shape and colour of pomegranate seeds showcase it as a premium product.

A line of preserves got packages with a bright signal background colour and a massive photo zone.

The dominant features of the packages for nuts and dried fruit are transparent windows in the shape of funny birds. On the package for sunflower seeds, the seeds are depicted as funny characters.



Logo Package design
Ochen! (Очень!)
Ochen! (Очень!)
Ochen! (Очень!)
Ochen! (Очень!)