Sweet Kisses of Belarusian Nature: a New Image for the Legendary Sugar-Coated Cranberries
The Arzhanitsa company has been manufacturing desserts from processed wild berries since 1996. Their flagship product is the legendary sugar-coated cranberries — not only a tasty treat, but also a Belarussian superfood rich in a huge number of natural vitamins. This is a unique product in the European market, and it is often bought by tourist as a souvenir from Belarus.
However, the earlier design of its package was outdated and failed to communicate the nature of the product. The trademark required an updated visual image, name, and bright communication telling the consumers about its origin and value.