Pavetra

PAVETRA: a New Belarusian Confectionery Trademark by Fabula Branding
Brief
Fabula Branding was asked by the Usenko family startup to develop a trademark for their products: natural marshmallow and fruit and berry chips.
These products are made from high-quality raw unprocessed fruit and berries without sugar or any other additives and are customly manufactured in small batches. They differ in weight, content, and production dates, but the trademark needed a single solution to reflect the unique properties of the products and their craft manufacture.
Pavetra
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Decision

Having studied the market demand and the competition, Fabula Branding decided that the products had to be sold in cardboard boxes and craft bags branded with labels and stickers. A comprehensive package design system developed by the team included hand-written information about the content, weight, and production date of each product.

The lightness, usefulness, and 100% naturalness of the products is reflected in the atmospheric name PAVETRA (Belarusian for air) and in the slogan Vital. USPs on individual stickers show the main advantages of the products: they are handmade, children-friendly, contain no sugar, and are a source of vitamins.

The sleek and elegant lettering of the logo and the stylish pistachio colour create the image of a modern premium brand. And a seal with the words Usenko Family Business and a personal signature of the company owner guarantees the quality of the products.



Slogan Logo Naming Package design
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Pavetra