Having studied the market demand and the competition, Fabula Branding decided that the products had to be sold in cardboard boxes and craft bags branded with labels and stickers. A comprehensive package design system developed by the team included hand-written information about the content, weight, and production date of each product.
The lightness, usefulness, and 100% naturalness of the products is reflected in the atmospheric name PAVETRA (Belarusian for ‘air’) and in the slogan “Vital”. USPs on individual stickers show the main advantages of the products: they are handmade, children-friendly, contain no sugar, and are a source of vitamins.
The sleek and elegant lettering of the logo and the stylish pistachio colour create the image of a modern premium brand. And a seal with the words “Usenko Family Business” and a personal signature of the company owner guarantees the quality of the products.
Slogan Logo Naming Package design