Rechitsa Textile

Updating the packaging and development of an animated video for a brand of ice cream made of natural milk.
Brief
Rechitsa Textile, one of the leaders in the Belarusian home textile market, needed a rebranding. The goal was to create a consistent corporate identity, and to update the visual and communication components.
Rechitsa Textile
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Decision

Fabula Branding conducted a market survey, competitor and company analysis and consumer behavior research. Based on the findings, we developed the positioning “Nature of your comfort”, underlining the high quality and naturalness of the fabrics.

The positioning is further revealed by the signature palette: a combination of beige, white, black and grey. These colors are associated with tranquility and comfort. The restrained, minimalist logo features italic typeface and a natural element — flower — that communicates the naturalness of the products.
Brand book Logo
Rechitsa Textile
Rechitsa Textile
Rechitsa Textile
Rechitsa Textile
Rechitsa Textile
Rechitsa Textile
Let's talk about the strengths and weaknesses of your brand