Uvelka. Collection of exotic rice
To show the new line’s connection to the already familiar brand, the team of Fabula Branding decided to keep intact certain design constants that are typical for Uvelka.The emphasis was placed on the logo zone and large photo style that showcased the products as cooking ingredients. However, deep refined colours of the package indicated that the products belong to a premium segment and distinguished them from other positions by Uvelka. The story of the products and their origins was told using original two-coloured illustrations that resemble lithographies. Such origin stories are typical for the design of high-price segment goods.