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Bright name and positive slogan. Author's illustration and handwritten fonts as the basis for design solutions.
Brief
Complex trademark creation of various dairy products.
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Decision

Latest News is a brand of dairy products. The artwork is illustrative, with a friendly mail carrier walking down the road carrying an oversized jug of milk. Continuing the mail carrier theme, the typography on the bottles is handwritten, loopy and personal. At the top of the bottle, the brands name Latest News is enclosed in a mail stamp silhouette. Each type of product is differentiated by a single, bright color.

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