Telehany
Bright Colours and Large Letters: a New Visual Image for a Ski Line by a Famous Belarusian Brand
Brief
Telehany is a well-known Belarusian brand and the only ski manufacturer in the country. Recently, the company underwent modernization and started the production of modern plastic skis. Fabula Branding was asked to develop the visual image of new product lines.
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Decision
Sport equipment is usually branded with bright colours and large letters that are visible from a distance. Based on this principle, Fabula Branding developed a corporate style and adapted it for different target audiences taking into account professional market requirements and customer preferences.
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