Company Milk Republic decided to create a new trademark of ice cream made of natural milk, the main target audience of which are kids and teens. They needed a name and package design for it, which would be attractive for their customers.
Creating of a new trademark started with the charismatic name “Bicycle” (“Velik”). This slang word works as a reminder of carefree childhood times, full of bright emotions. The name was additionally underlined via communication, built on a game of words: “Ice cream that rolls”.
Obviously, such a remarkable name needed no less a catchy design. Creating of package design started with choosing contrast colors - black and yellow — and most massive forms. Asymmetric font of the logo gives a funny general vibe of the package, which is also supported by other graphic elements: bicycle, passing through juicy foodzone and splashes of milk. USPs in bicycle wheels tell the audience about the most important advantages of the trademark: product made of natural milk in Belarus.
Logo Naming Package design