Veta Pop Art

Cartoons, Speech Bubbles, and Emotions: Package Design for a New Product Line by Veta TM.
Brief

Veta TM launched Pop Art, a new product line of paper napkins, paper towels, and toilet paper. Fabula Branding was asked to develop a colorful package design solution to make the products distinguishable on the shelf.

Veta Pop Art
Veta Pop Art
Decision

The solution is based on the associations with the line name: pop art as an artistic movement that focuses on consumer goods and mass culture images.

The style of the design solution was inspired by American cartoons and comic strips. This idea is reflected in many design elements: emotional characters, stylized ink lines, pattern fills, imitations of offset dots, and speech bubbles. Bright illustrations and texts in Belarusian made the package more visible.


Logo Package design
Veta Pop Art
Veta Pop Art
Veta Pop Art