Vitayem!

A welcoming name, bright colours, and a moustached brand mascot: comprehensive development of a cheese trademark
Brief
The new trademark is mainly focused on export to CIS states, and its concept is based on two main national traits of Belarusian people: hospitality and amiability. Fabula Branding provided a turnkey solution for a trademark of semi-hard cheeses.
Vitayem!
Vitayem!
Vitayem!
Let's talk about the strengths and weaknesses of your brand
Decision

Vitayem! is a Belarusian greeting that can be translated as ‘we welcome you’. The national spirit of the trademark is supported by a slogan in Belarusian that is easy enough to be understood by a Russian-speaking audience: “Where people eat cheese, they live well!”

The logo is a large typographic block with the name of the trademark and a transparent window shaped like a moustache. Cheeses in the product line are differentiated by the colour of the background behind the logo. The brand mascot is a cheerful and ‘cheesy’ Belarusian man with a golden moustache, beard, and freckles. He is happy to welcome guests to his house and is always ready have fun.
Slogan Logo Positioning Naming Package design
Vitayem!
Let's talk about the strengths and weaknesses of your brand