Vitayem! (i!)

A welcoming name, bright colours, and a moustached brand mascot: comprehensive development of a cheese trademark
Brief
The new trademark is mainly focused on export to CIS states, and its concept is based on two main national traits of Belarusian people: hospitality and amiability. Fabula Branding provided a turnkey solution for a trademark of semi-hard cheeses.
Vitayem! (i!)
Vitayem! (i!)
Vitayem! (i!)
Decision

Vitayem! is a Belarusian greeting that can be translated as we welcome you. The national spirit of the trademark is supported by a slogan in Belarusian that is easy enough to be understood by a Russian-speaking audience: Where people eat cheese, they live well!

The logo is a large typographic block with the name of the trademark and a transparent window shaped like a moustache. Cheeses in the product line are differentiated by the colour of the background behind the logo. The brand mascot is a cheerful and cheesy Belarusian man with a golden moustache, beard, and freckles. He is happy to welcome guests to his house and is always ready have fun.
Slogan Logo Positioning Naming Package design
Vitayem! (i!)