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Package plays an important role in the promotion of a product. Therefore, its material, shape, and presentation should be carefully chosen.

Important Facts about Package Production

Today, unusual formats and conscious choice of materials are extremely important. Materials and visual brand elements work together and tell the story of the product.

Main tendencies:

  • - Innovative forms. A package is no longer just a canvas for design, it is an integral part of a design solution. Regular bottles, boxes, and packages are changed to reflect the positioning of the products.

  • - Eco-friendliness. Recyclable or plastic-free packages are in trend.

  • - Unusual design. A regular package with a logo is no longer able to attract attention. The market demands fresh design solutions and new printing techniques.

The team of Fabula Branding will study your product and the behavior of your target audience and help you choose what tendencies to follow.