BonGenie. French truffles
Elegant gold and opaque black: a design solution for French truffles, a new product category by BonGenie.
Brief
By the time BonGenie launched its line of French truffles in the market, it had already been using package design developed by Fabula Branding for a while. However, the existing solution needed to be adapted to the new category of confectionery products.
Decision
The truffles are packed in an elegant golden box with a black rim. The new design makes the category distinguishable on the shelf and evokes associations with traditional packaging of premium quality chocolates.
At the same time, the package features several basic visual elements typical for all BonGenie products: large lettering, unusual word break, and photo style with recognizable lacquer coating.
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