Millennium. Chocolates
Colourful Cocoa Beans: Package Design for an Exclusive Collection of Sugar-Free Chocolates by Millenium, Ukraine.
Brief
Millenium chocolate factory approached Fabula Branding with a task to develop package design for an exclusive collection of sugar-free chocolates. The line had to be differentiated from other products of the brand and adapted for new target audiences.
Decision
The design solution was based on vivid photos of cocoa beans indicating the naturalness of ingredients.
This new approach to design made the line distinguishable from other products by Millenium. At the same time, visual constants (a logo, grotesque lettering, and general understated style) made the brand easy to identify on the shelf.
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