Vegitalia

The design of the packaging is based on the division into blocks, which helps to find the right product on the shelf faster.

Brief

Pravila Vkusov is an importer of fresh loose-leaf salads and salad mixes from Europe and one of the biggest players in the Belarusian market. Fabula Branding was tasked with developing a new trademark that would communicate the main advantages of the products.

Decision

A confident and laconic solution suggested by Fabula Branding is traditional for the industry. The new trademark gives the customers a feeling of freshness and naturalness, the main factors when choosing a salad.

The Italian name Vegitalia showcases the nature of the product and its origins, and a large logo makes the trademark easy to identify. The designer lettering of the logo imitates brush strokes.

Package design is based on blocks that make it easier for the customers to find the products on the shelf. Close-up photos of salad leaves indicate the naturalness of the products, a food zone demonstrates how each plant looks like, and a transparent window shows that the product in the package is high-quality. The color palette also plays an important role: while green and burgundy colors help differentiate between mono-products and mixes, the neutral beige visually balances the design solution.

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