HEART PACKAGE: DESIGN ONE LOVE
Holidays for manufacturers are always an opportunity to sell more: sweets, expectations, surprises, promises. Love spreads through the air, people are prepared to be filled with happiness. Packaging has no other choice but to meet the expectations and to reciprocate, to cover itself with “hearts” and to entice to purchases.
Today's collection is named the "heart" packaging, talking about love words with graphics and design.
One example is 100% natural chocolate named Antidote. The product appeared on the market in 2010 and so far, fared well, where today a set of 6 chocolates costs $47.
Red Thalhammer (с) USA
A little spicy sauce to warm up for the holiday dinner and ignite passion comes from Little & Company, USA.
And here, the same company had solved a puzzle of “love burning” gifts for clients and friends for Valentine’s Day with theme based matches. These little guys literally burn!
Codorníu wine in the name for all those who love released limited edition bottles for Valentine’s Day that were exclusively sold in Tesco stores. Packaging design was developed by Butterfly Cannon, English-based studio.
Another version of the “love” gift was a Rose Imperial bottle from Moët & Chandon that comes with two flutes and a gold marker to write personalized messages right on the bottles. A truly memorable and luxurious gift to commemorate a wedding, engagement or marriage proposal.
Melanie Chernock, the New York based designer, approached the subject of love from an unexpected side and developed a set of goods to treat a broken heart: "Love Hurts" has everything you need to deal with complicated breakups: dark chocolate, vodka, a candle with matches, bubble bath, candy hearts with choice words, a mix CD, and if all else fails, a pack of tissues.
"Love refreshes" thought Geoff Bloom from Gigawatt Graphics and created a stylish flat box with peppermint-candy hearts.
Under Sweeteeth brand limited edition chocolates wraps, only available during holiday season, created by several designers from Charleston, South Carolina.
But the "heart" of coffee by Starbucks is the packaging that has been part of the seasonal advertising campaign with interactive features. Through integration with a special mobile application, it could "come to life". Not very exciting (see the video below), but for 2012, it is quite a wow.
The design concept of packaging wine from the Spaniard Enric Garcia. It is mostly possible to realize the project at home, with a lot of patience.
"Love" tea created by British studio Elmwood. Labels on bags are like little love notes. The highly-developed level of communication, in our opinion!
The elegant and simple solution from the Thai designer Tithi Kutchamuch: in a situation where everyone is chasing something big, to offer small things and remain winning. Everything is fresh!
And finally, this is the design concept label for Mexican tequila from César Nández. Scary and at the same time absolutely delicious and new. However, all the same concept. Probably too new :)
Happy Valentine's Day to everyone!
Ps. The types of packaging done by Fabula branding studio can be viewed here.