Delux

Client:
Importbuildmaterials
A task:
corporate identity development
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The chain stores is well-known on the market under the name Deluxe, however the merchandise belongs to medium price segment. And it was more interesting to leave the pretentiousness and develop in the corporate identity quite a humorous approach to such a status name. We proposed a funny rubber duck suited up into a royal crown and a mantle to be the logo.

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