The name “Metallekt” became a productive synthesis of two fundamentals - "metal" and "intellect". Strong sounding names add a powerful energy to the product.
The slogan "Brilliant opportunities of your business" (in Russian) plays along with common properties of the metal, used in both the literal and figurative senses. In addition, the slogan performs the function of discovering the target audience by directly addressing potential customers.
Within a framework of the complex project work, a full-fledged corporate style was also developed, starting with letterheads, business cards and image booklets.