Indigo gel
Clear zoning, color palette, and stylish gradient that differentiates the products within the line.
Brief
Indigo, a brand of contraceptives that received a bronze award at Pentawards 2018 for its package design, continues to evolve. In 2020, Farmin (the owner of the brand) launched a line of lubricants and decided to implement a design solution that had been developed by Fabula Branding in advance.
Decision
When working on the design solution, Fabula Branding paid special attention to the form factor of the package. Eventually, the designers chose a small and functional bottle that allowed them to preserve brand identifiers: clear zoning, color palette, and stylish gradient that differentiates the products within the line.
Let's talk about the strengths and weaknesses of your brand
