The logo consists of a font block made with specially designed lettering and soft lines dense enough to fit into a circular area and maintain the ease of reading.
The design concept is based on the noticeable bright shades of yellow, which helps to strengthen the buildup on the shelf. The second element is a style-logo zone complemented by color contrasting blue graphic elements associated with water, cleanliness and purity (to emphasize product category).
The additional design elements help to diversify and reinvigorate a clean and simple design. Those elements are separate USP zones (Unique Selling Proposition) and informational areas that also help to identity various product lines within the brand: household products have icons made as infographics, while household chemicals use photo style.
In general, trademark packaging design was developed for over 45 SKU (Stock Keeping Units).