Sausages Mishutka are present on the market for quite a long time, and the product has become common name. Furthermore, they are easily identified by the corporate pattern with bears applied on cased sausages by natural smoking. Therefore, the new design had to be successive on the one hand; and on the other hand, rememberable, attractive and fresh, in bright colors and conveying positive communication.
So, the brand hero Mishutka was created wearing blue-and-white chequered pants. This pattern became a well-recognized visual marker of the trademark and inevitable element of the design of the whole product line.
Generally, the renewed design favorably distinguishes the product among the competitive alternatives due to both lively package and the image of Mishutka created by Fabula: a funny and winsome brand hero that children like.