Rogachev Dairy Plant
A task:
Brand development of cheese
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Every detail develops the idea of the main national characteristics of Belarusians — hospitality and friendliness. Vitayem is a traditional greeting in the Belarusian language, and the character of the illustration is a cheerful Belarusian with the golden mustache, beard, and freckles. Logo is presented as a large font with name of the brand while "whiskers" represent grocery window through which you can see inside the product. Emotional and lively design draws attention on the shelf, and the product immediately catches the eye and invites a smile.