A task:
Logo and packaging design for packaged raw meat products
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In the current context promotion of national culture demands seeking new channels to draw public’s attention. Development of ethnically recognizable brands and package in particular can get the idea across in a most effective way simultaneously differentiating the product by using authentic foundation. Entire visual and verbal communication of the new brand is intended to promote Belarusian national values. Simplicity and national spirit concepts draw product and potential consumers together and demonstrate culture’s visual markers all at once.