CREATIVE

Finding an idea that will not only be original and interesting and also will sell by performing marketing tasks is very valuable. Creativity for the sake of creativity in developing a strategy of advertising promotion is improper: creativity in a successful case should work to increase future sales and strictly obey the general concept of the brand.

A good creative advertising campaign is based on a foundation of a brand communications platform, relevant catchy slogan and bright visual image, and it is memorable and understandable. This applies both to the development of the creative concept of image, or an advertisement in the newspaper, and writing a movie script for radio and/or television.


CREATIVE

High-quality creative idea is distinguishable by its ability to be easily adaptable to different types of media, to avoid misunderstandings and the appearance of being irrelevant or inconsistent with the verbal and visual positioning of the brand and this state can often negate the results of the whole promotion strategy.

Creative services provided by Fabula include the development of advertising scripts, modules, design for print media, text and image based advertising boards, marketing copywriting (slogans and text announcement), creating mood boards (mood visualization and brand emotion), and others.