POSITIONING

The development of positioning is one of the most popular and sought after services of our agency. During this stage, the foundation of the future brand is mapped out by completing preliminary analysis of the market and the target audience, and a promising niche is determined for further effective development.

The main message of the product to reach consumers will seek to satisfy their rational and emotional needs. As a result of the positioning stage, the future strategy of growth will be formed.

POSITIONING

When developing positioning, we look for a feature in the product or in the service that will cause maximum response from consumers, "catch your eye and lead the way". Furthermore, we incorporate these features in the most desirable and attractive way through communication and visual display. The growth of brand is impossible without a sound foundation, it is a basis.

The goal of positioning is to find a way to distinguish a product or service among its competitors based on some criteria of importance to the consumer and gain insight into customer preferences, to form a distinctive advantage where the entire remaining structure of the brand will be built up and to develop brand strategy, since the brand should be formed with consideration of future evolution.