Hauptmann in German means "captain, commander of the ship or to command." A word perfectly conveys the spirit of the enterprise with confidence, power and has a masculine “voice”.
In the production of the company's logo, we relied on the values of reliability, restraint and stability where the logo presents a combination of strict geometric and font forms. The letter H inside of a square forms a symmetric and integral composition. The form of the sign is formed by narrow lines that define the boundaries of all elements and add the gaming effect of white and black spaces.
The guideline was developed for the company to set the standards for the execution and proper use of the logo and its elements.