Macarons are little handmade cookies with a creamy filling. Design emphasizes the colorful variety, beauty, and diversity of flavors the famous French dessert can come in. A black box feels upscale, and also allows the vibrant hues of each macaron to pop. Actual images of macarons, beautifully stacked and ready to be eaten, also appear on the box, building anticipation for the buyer.
The design of chocolate packaging is realized via general premium characteristic of the brand, developed and exhibited with the lines of handmade "macarons" and Tuscan crackers - black color, large typography and “juicy” photo style.
The design development materializes with the colored strip on the top edge of the package. Each type of chocolate is distinguished by a photo of the taste identifier.