F&F

Client:
Babushkina Krynka
A task:
comprehensive design work for a line of juices
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Fabula Branding has carried out a comprehensive design work for a line of juices by Babushkina Krynka OAO. The results produced an English-based acronym F & F (which stands for Fresh & Friendly) and an “appetizing”, bright design, where both components express an appreciation of freshness, friendly communication, and positivity. The packaging distinguishes itself on the shelf by a contrasting brand zone, a large font logo and an unconventional approach to a display of various flavors (for each SKU, a separate character has been developed with his/her appearance predicting and/or resembling a type of flavor).

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