Branch "Smolevichi Moloko" JSC "Smolevichi Broiler"
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The basis for the name was the root of the word “land”, meaning earth or country, with characteristic Northern European steadiness and clarity of sound.

Since the closest "relative" of the Landers cheese is the famous Danish Havarti, the trademark was stylized in the spirit of traditional northern European motives, ornaments and folk costumes, which in turn made the design look more modern and refreshing. Bright and juicy colors maximized the product on the shelf and at the same time are clearly connected with the dairy product group.

When developing the brand design for each type of cheese, a single style of the concept got its own color scheme and an illustration to make products easier to recognize and the same time maintaining the recognition and brand identity as much as possible.