REBRANDING

Rebranding is one of the most important means of identifying a brand. With its help, the trademark acquires a visible, material image, which is "read" by the consumer faster than words. Therefore, any, even seemingly insignificant, omission in the logo may lead to an incorrect or undesirable perception of the brand.

The development of the logo or re-branding of the logo by Fabula is not separated from the complexity of the project. We create logos, where every one of them not only harmoniously fits into the "storyline" of the brand, but fully and vividly presents it and places the necessary emphasis.

In the span of 10 to 14 days, the team will work on a detailed drawing, create a font and a unique visual image and the customer will be provided with at least 3 brands concepts, each version is individually thought out and it meets all the criteria for "correct" visual identifiers.

REBRANDING

This service is the development of brands in FMCG (fast moving consumer goods) and includes the building of brand platform, creating the future brand name to develop the package design concept of the product and followed by its implementation.

In other words, this process is the creation of certain visual and verbal attributes of the trademark that form the image of your product and underline its competitive advantages, with favorable distinction among market analogs.

Consumer branding by Fabula Branding is one of its core competencies. Our portfolio includes more than 250 brands of dairy products, meat and confectionery, alcoholic/nonalcoholic beverages, nutritional supplements, vitamins, household goods and many other consumer products.

In thedevelopment and creation of packaging, we are guided by the conceptual approach and belief that a well-made design not only maintains communication, as displayed in the title, and also effectively "sells" the product off the shelf and helps to significantly reduce spending on advertising and promotions.

Our unique offering is the development of trademarks and turnkey brands, from commercially successful names to the attractive and colorful packaging liked by consumers.

On average, the development of protectable name, logo and concept of packaging takes 1.5 months. Furthermore, it all depends on the specific number of SKUs for the chosen concept, so the terms are individually tailored for each client.