Berezinskaya

Client:
Kaskad OAO
A task:
Label redesign
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The new design was needed to express an idea of naturalness, freshness and simultaneously create more modern look for the bottle.

The solution to these problems has become a graceful painted area where an old symbol, birch leaf, is used in new ways. In addition, the design plays to the theme of water with images of drops, splashes and waves. The differentiation of various types of water is due to the color codification.

The transparent film used as material not only emphasizes the purity of natural water but also focuses on exceptional form and color palette.

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