Starkebab
Brief
How to turn a kebab shop into a fast casual restaurant? Seeking expansion and development, the Starkebab team turned to Fabula Branding for rebranding.
Based on the results of the research, the agency's specialists developed the positioning of Right Kebab.
Decision
Fabula Branding researched the market, consumers and competitors, and conducted external and internal audits. The most important category trends were identified: consistency, flexibility in relation to audience demand, and convenience.
The positioning also works for the HR-brand, presenting an experienced team with a transparent system of cooperation.
What is a good kebab? For Starkebab, it is a system in everything: in the quality of the products, in the thoughtfulness of the recipes, in the organisation of internal processes, in the service that is aligned and fine-tuned.
The move to a fast-casual format with the further possibility of becoming a franchise required a more versatile solution.
The previous logo was somewhat over-detailed, making it difficult to read and place on different types of media.
Fabula Branding's designers created a laconic font logo with a star, an inverse element easily incorporated into the letters.
The corporate colours of yellow and red were retained, ensuring continuity. At the same time, the shades have been adjusted: the new palette forms a modern brand image.
Work on the restaurant's identity has involved the design of a large number of media. In order to reveal the idea of honesty and transparency inherent in the positioning, professional foods photography was carried out the establishment's products are shown close-up.
