Services

1
Positioning
and brand Analytics

  • Market Research

  • Trends / Market prospects research /
    Best practices research

  • Brand Audit

  • Competitors Analysis

  • Consumer Research

  • Brand Positioning
    (development or correction)

  • Brand Platform

    • 2
    Verbal
    identity

  • Brand Naming

  • Subnaming

  • Brand Slogan

  • Copywriting (name legend,
    brand legend, etc)

    • 3
    Visual
    identity

  • Logo

  • Packaging design

  • Corporate Identity

  • Brand Character

  • Key-visual

  • Redesign

  • Rebranding

    • 4
    Retail-
    branding

  • Retail Interior / Exterior Development

  • Technical specifications of building and technological elements of retail space

  • Development of layout concepts
    (zoning, customer flow scheme)

  • Branding of retail equipment / staff uniform / POSM

    • 5
    Implementing the
    brand

  • Logo book

  • Guideline

  • Brand book

  • Retail book

  • Communication Platform

  • Designer Supervision

  • Creative Work

    • 6
    Consulting
    Branding

  • Logo and Packaging Analysis

  • Naming Audit

  • Consulting on name registration and protectability

  • Brand Architecture Analysis,
    Recommendations on Brand Portfolio Optimization

  • Private brand consulting (description)

  • Рекомендации по оптимизации
    ассортиментного портфеля

    • 7
    Consulting
    Production

  • Printing Consultation / Prepress

  • Packaging Consultation
    (special effects, contractor selection)

  • Assistance in selecting printed media and promotional gifts