Global Village

Logo and package design for canned products and juices produced by X5 Retail Group for its private label line of products.

Brief

Fabula Branding has developed a logo and package design for canned products and juices produced by a major Russian retailer X5 RETAIL GROUP for its private label line of products.

Decision

The visual solution common for this category is an image of a quality European product that you can trust.

The large font block used in the logo, the conventional nature-like color combination, the classical photo-illustrative food zone with images of taste markers, the color identifier for the brand build up — all elements are clear, recognizable and convenient for consumers. The graphic element in the form of two leaves and green icons with USP (“Unique Selling Proposition”) in the form of high-quality printing emphasize the ecological compatibility of the products, the manufacturer responsible approach to the selection of ingredients, where only organic, natural fruits and vegetables are used. Thus, the packaging design category characteristics help to create loyalty and trust in the brand by the customers.

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