The name TerraСotta sounds harmoniously and has a smooth ‘aftertaste’. It is also associated with a colour that fits perfectly in the warm earthy palette of coffee shades.
The design concept is based on a pattern that represents stylized layers of soil, thus playing both around the name (‘terra’ means earth in Latin) and the visual image of coffee plantations. A picturesque and complex background is balanced by a neat information block. The pattern is branded with the name of the trademark presented in the same style as the logo. The package has a metallization effect.