TerraСotta
A warm earthy palette of coffee colours. A picturesque background with complex shapes balanced by a neat information block.
![TerraСotta-image-25341 TerraСotta-image-25341](/upload/resize_cache/iblock/405/454_302_2/405f3bfeda292561aa2c1445c449b04f.jpg)
Brief
TerraCotta coffee is imported from Asia and Africa and has distinctive chocolate notes in its flavour. The package is made from metallized film. The products belong to the mid-price segment. The team of Fabula Branding was asked to develop the whole trademark, including a name, logo, and package design.
![TerraСotta-image-25349 TerraСotta-image-25349](/upload/resize_cache/iblock/9f1/454_302_2/9f176397c5d02a0d8459addf4959862e.jpg)
![TerraСotta-image-25350 TerraСotta-image-25350](/upload/resize_cache/iblock/4b7/454_302_2/4b7f03c1eecb3644443a7b0944dc85dc.jpg)
![TerraСotta-image-25351 TerraСotta-image-25351](/upload/resize_cache/iblock/cf8/454_302_2/cf8e3f1e314ecab6190a058914fceb79.jpg)
![TerraСotta-image-25352 TerraСotta-image-25352](/upload/resize_cache/iblock/cba/454_302_2/cbafd21bdf600b371d9f2d5c68857725.jpg)
![TerraСotta-image-25353 TerraСotta-image-25353](/upload/resize_cache/iblock/2ff/454_302_2/2ff530e8219594d325e9761eade00e23.jpg)
![TerraСotta-image-25354 TerraСotta-image-25354](/upload/resize_cache/iblock/6f2/454_302_2/6f2941b8614b7b1b266d14b4ec84bfc3.jpg)
Decision
The name TerraСotta sounds harmoniously and has a smooth ‘aftertaste’. It is also associated with a colour that fits perfectly in the warm earthy palette of coffee shades.
The design concept is based on a pattern that represents stylized layers of soil, thus playing both around the name (‘terra’ means earth in Latin) and the visual image of coffee plantations. A picturesque and complex background is balanced by a neat information block. The pattern is branded with the name of the trademark presented in the same style as the logo. The package has a metallization effect.
![TerraСotta-image-25346 TerraСotta-image-25346](/upload/resize_cache/iblock/d70/454_302_2/d70df0fa3d7abcc1e6cd971445a01343.jpg)
![TerraСotta-image-25347 TerraСotta-image-25347](/upload/resize_cache/iblock/a45/454_302_2/a45012b09973ca06f567a6ccd2d9e3a5.jpg)
![TerraСotta-image-25348 TerraСotta-image-25348](/upload/resize_cache/iblock/9ff/454_302_2/9ffb94f3cf08650eb2e6cb1bfa492614.jpg)
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