Trend and trend analysis

Trend analysis is a tool that helps you understand people's culture, interests, and tastes and make predictions about their behavior. Only a brand that knows its customer and takes into account their needs can inspire trust and love among the audience.
Trend and trend analysis
Brands that adapt to trends by being flexible, authentic, and creative will be able to thrive in an increasingly competitive market.

What benefits does business receive

Understanding trends helps you not to react to competitors' actions or falling sales, but to anticipate changes, prepare for them in advance, and even set the tone in the market by declaring or emphasizing your leadership position. Thanks to the research, the company gets the opportunity to skim the cream.

Local and global trends

Trends are formed from trends that help to make longer-term forecasts of the category's development. Created on the basis of people's way of thinking, trends are influenced by various factors, including:

  • technology development;

  • concern for the environment;

  • demographic situation;

  • urbanization;

  • redistribution of forces in the economy;

  • popularization of the ideas of influencers.

Naturally, local and global trends will differ, sometimes radically. Studying trends in the region where a company plans to operate or sell a product is important for creating a value and economic connection with the audience. Global market research is needed to learn from positive experiences and learn from the mistakes of others.

Often, customers are afraid to use some global trends, believing that this does not apply to the company's field of activity or product. But over time, trends are being introduced into different industries, and we are helping to track this and be among the first.

Trend analysis from Fabula Branding

To understand a specific issue holistically, our analysts examine statistical data from reliable sources, people's opinions, and legislative documentation. Therefore, we guarantee that our clients will receive complete, objective information. 

When working with large amounts of data, we:

  • we take into account the specifics of each specific project;

  • we highlight the main thing, helping the client to navigate the research;

  • We select the most relevant and business-relevant trends.;

  • We collect information in short sets of trends, which helps the client's team make quick decisions and plan promising internal and external transformations in advance.;

  • we focus on long-term forecasts of market development, which will be valid for 2 years or more, in order to give the client the opportunity to react in a timely manner and implement them in their business.

The study of trends and trends is part of the agency's comprehensive analytical work, as a result of which a strong business and brand strategy is formed. Thanks to our work, companies have the opportunity to choose the most promising vectors in their activities, prioritize the company's activities, its product range, and communications.

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Find out more about the health of your brand

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