Brand audit

The brand analysis service is a study of all the components of a brand's identity, image, and team loyalty. Careful research helps to find ways to strengthen strengths, becomes the foundation for the development of a brand, and access to new markets.

What business tasks does audit solve

Brand health monitoring should be carried out systematically, the frequency depends on the characteristics of market dynamics and the category where the brand is represented. Let's describe the cases when the service is mandatory, that is, its implementation can save the company's resources and increase revenue.

Launch of a new brand.You can predict success and save your business from costs.

Entering a new market. The research will help you develop the right strategy.

Search for ways of development. The service will allow you to find promising areas, adjust your strategy, and build long-term plans.

If there is a feeling that something is going wrong (the product has started to generate less revenue, arouse less interest from the audience for no apparent reason), as a rule, this indicates the need for research. Its results will help to avoid financial losses in the present and the future.

Components of a company's brand audit

Conditionally, the audit can be replaced by internal and external.

Internal:

The study of attributes: positioning, platform, verbal and visual identity;

SWOT analysis of brand effectiveness: strengths, weaknesses, opportunities, threats;

HR research: in-depth interviews with top managers, employees, monitoring of reviews, surveys.

External:

assessment of TM in the context of the competitive field, analysis of competitors' brands;

monitoring compliance with audience requests, measuring recognition, memorability;

brand market analysis.

Holistic research is a booster for business development. This is the mission and value of the service. Auditing goes beyond analyzing a company's brand, becoming a catalyst for transformation. By analyzing and systematizing the elements of identity and TM perception, companies can navigate the complexities of the market with clarity, confidence, and an understanding of purpose.

With the right strategy, it is possible to increase the brand's credibility, strengthen its influence, and establish strong relationships with partners and consumers that go beyond transactions.

Working on a strategic block with Fabula Branding

After the audit, clients receive a ready-made document with a complete analysis of the brand's image, visual image, and recommendations for reinforcement. This information becomes the basis for the following stages of forming a strong identity: platform development, positioning, communication strategy, verbal and visual identity.

The audit gives the client:

comprehensive assessment of TM's identity, perception, and effectiveness in all communication channels;

knowledge of growth points, understanding of risks, tools for reputation management, finding a common language with the audience;

a strategic roadmap for growth with recommendations for solving current business challenges;

Expert support from the agency's strategists and consultants who will guide you through the audit process and help you implement the recommended strategy.;

the basis for long-term sustainability of the business.

The analysis of brand communication, strategy, positioning, and identity helps to see the mechanism of brand operation from the inside. This makes it possible to influence it, strengthening and accelerating it.